Here’s the quick guide to shapes and what they communicate subconsciously: Shapeĭid you realize that there are actually psychological influences behind different shapes and what they communicate to the mind? This can be a powerful tool in choosing a shape for your logo.

Who is your audience? Be sure to keep this separate from those you serve or who your clients are – they might be the same or they might be two completely different groups of people. This would be a great logo for a non-profit whose mission is helping children but whose audience are adults interested in children. Finally, the clear font expresses professionalism and trustworthiness. The wrapping arm clearly shows someone with more stability offering support and balance.

The colors in this example are playful and reminiscent of children.